Akshata Sharma
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Flipkart is planning to enter the food and beverages (F&B) category on the government-backed Open Network For Digital Commerce (ONDC) soon.
This means that users may soon be able to order from a wide range of restaurants and fast food outlets, such as Domino's and McDonald's, through the Flipkart app. Flipkart is in active discussions with ONDC for this integration.
The report said that F&B is just the starting point for Flipkart on ONDC, with logistics to follow, promising good prices and immediate responses.
Users may soon be able to order from a wide range of restaurants and fast food outlets, such as Domino's and McDonald's, through the Flipkart app.
This new service would make Flipkart's F&B-ordering business more cost- effective
This development comes after ONDC reported rapid growth in May, with a record 89 lakh transactions across retail and ride-hailing segments
Walmart-owned ecommerce company Flipkart is reportedly planning to enter the food and beverages (F&B) category on the government-backed Open Network for Digital Commerce (ONDC) soon.
The report said that F&B is just the starting point for Flipkart on ONDC, with logistics to follow, promising good prices and immediate responses. Despite advanced stages of integration with ONDC last February, Flipkart's logistics subsidiary Ekart has not been very active.
The company plans to operate on the buyer- side of ONDC, meaning shoppers can order food while searching for fashion and apparel on Flipkart. This new service would make Flipkart's F&B-ordering business more cost- effective as it won't need to deploy a fleet of food delivery executives or persuade restaurants to sell on Flipkart, the report added.
In April, it was reported that the government asked ecommerce players Amazon and Flipkart to set up ONDC storefronts on their home pages to help the network scale up operations, facilitate deliveries and address any issues or delays.
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