Akshata Sharma
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Ecommerce giant Flipkart reported that users spent over 2 million hours engaging with its video commerce offerings between June 2023 and May 2024
In a statement, the ecommerce giant announced that over 75 million users watched videos while shopping on its app between January 2024 and June 2024, engaging with the curated video sections 'Liveshop+' and 'Vibes'.
The ecommerce major also said that video content is rapidly gaining ground across the country, particularly among millennials and GenZ, and women in Tier-Il and III regions.
As per Flipkart, Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Kolkata led the charts in terms of engagement with its video commerce offerings.
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