Akshata Sharma
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Trying to distinguish itself with its comprehensive hair treatment solutions is a new kid on the block, Traya. Founded in 2019 by Saloni Anand and Altaf Saiyed, the D2C brand specialises in personalised hair care solutions, addressing individual customer hair issues through advanced technology
The startup integrates Ayurveda, Dermatology and Nutrition to treat hair loss. It operates via its app, website and major ecommerce platforms like Amazon and Flipkart.
The founders claim to have served over 8 Lakh customers, with 70% of its consumer base residing in non-metro cities. The startup generated revenues to the tune of INR 61 Cr in FY23, as per the cofounders.
The startup has garnered significant interest from Xponentia Capital, Fireside Ventures, Kae Capital, Stride Ventures and Whiteboard Capital, raising INR 165 Cr since its inception.
In the competitive customised beauty and personal care market, Traya faces direct competition from brands like Arata, Vedix, SkinKraft, and Ravel Care.
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