Akshata Sharma
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Sanam also understood the importance of local tastes. India is a land of diverse flavours, and he wanted to capture that in his pizzas. So, he started customising pizzas to suit different regions, using local spices and ingredients. This personalisation resonated with customers.
Freshness was another key factor. While competitors were happy to use pre-made dough, La Pino'z made theirs every three hours. This commitment to quality was evident in the taste. To top it off, they priced their pizzas significantly low, making them a more attractive option for budget-conscious customers.
One of the challenges was catering to India's vegetarian population. Many people avoid restaurants that serve non-veg food. So, let people choose whether to go fully vegetarian or to stores offering both.
These strategies paid off big time.
The survival changed in domination. La Pino'z grew from a single store in Chandigarh to over 100 outlets in 2017 and surpassed 600 by 2022, clocking ₹1000 Cr in revenue. La Pino'z started its London joint the same year.
And they're not stopping there. La Pino'z is opening stores in Australia, Canada, Dubai and Tanzania.
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