Akshata Sharma
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Two years after it unveiled its electric concept car Avinya, Tata Motors is now planning to launch it as a premium EV brand, rather than a single-vehicle
Tata Motors plans to unveil multiple electric cars, SUVs and MPVs under the Avinya brand, which is built on Tata's Pure EV Gen-3 architecture.
Currently, Tata's product portfolio includes four EVs the Tiago hatchback, Tigor sedan, and the Punch and Nexon SUVs, which are based on the petrol/diesel architecture before being converted into an EV.
Further, the company plans to position the Avinya range of EVs, the first of which are expected to hit the markets in 2025, at the high end of the market in terms of price, according to Srivatsa.
Tata Motors plans to unveil multiple electric cars, SUVs and MPVs under the Avinya brand, which is built on Tata's Pure EV Gen-3 architecture.
Currently, Tata's product portfolio includes four EVs - the Tiago hatchback, Tigor sedan, and the Punch and Nexon SUVs, which are based on the petrol/diesel architecture before being converted into an EV.
Further, the company plans to position the Avinya range of EVs, the first of which are expected to hit the markets in 2025, at the high end of the market in terms of price, according to Srivatsa.
However, details are yet to be ascertained as to whether Tata and Avinya will operate as independent brands, aping Toyota and Nexus, or if Anivya will be a sub-brand within Tata Motors.
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