New Delhi: Food delivery app Swiggy is preparing to bring its IPO this month. Recently a big news is coming out about the company. This time the news of Swiggy sponsoring the fourth season of Shark Tank India is in full swing. It is being said that the company has taken steps towards completing the deal of about Rs 25 crore. According to the media, under this deal, Swiggy has placed an important condition that Zomato founder and CEO Deepinder Goyal will not participate in the show as an investor.

Before the show begins…

The competition between Swiggy and Zomato in food and grocery delivery has increased manifold. Till a few years ago, both the companies were at the same level, but in recent years Zomato has strengthened its position in the market. This has also increased Swiggy's marketing expenditure, as the company is preparing for its IPO. Swiggy has made it clear that it is trying to raise about Rs 3,750 crore, out of which Rs 950 crore will be spent on brand marketing.

4th Season of 'Shark Tank India'

The shooting of the 4th season of the show 'Shark Tank India', broadcast on Sony Television, has begun. The panel of sharks this season includes Anupam Mittal of People Group, Aman Gupta of Boat Lifestyle, Namita Thapar of Emcure Pharmaceuticals, Piyush Bansal of Lenskart, and Ritesh Agarwal of Oyo. Deepinder Goyal, who became popular among the audience as a shark in the last season, received a lot of praise for his sharp questions and interaction with the founders. His comments and clips related to the show made him more famous on social media.

Marketing of Swiggy

Swiggy's entry in Shark Tank and Zomato's bet on it not only shows their marketing efforts but also shows how much the competition between the two companies is increasing. As Swiggy is moving towards its IPO, with this deal it is also trying to give a new identity to its brand.