Akshata Sharma
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Days after IPO-bound Swiggy launched marketing tool 'Smart Links' to help restaurants widen online reach and boost orders, the foodtech major has now unveiled a new data tool for restaurant partners to gauge their marketing performance against peers
The new tool 'Market Intelligence Dashboard' shows information about order growth, average order value and how efficiently the restaurant is operating.
It also offers insights into customer behaviour like the number of people placing orders after taking a look at the menu. Besides, it helps restaurants to track their marketing efforts on Swiggy.
The dashboard offers restaurants with a score on a scale of 100 at both brand and individual outlet levels on their overall menu quality.
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