Akshata Sharma
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Zerodha co-founder Nikhil Kamath in a recent post on X, revealed how his passion and interest in electric vehicles started.
He said that supporting young Indian products and entrepreneurs was a key reason why he decided to put his money into Ather Energy.
"Patriotism is a different thing to different people, mine today seems to be to dream of young Indian products and entrepreneurs killing it inside and outside India," Kamath wrote.
"Will pick great products with terrible marketing every time, sales I hope can be solved for easier than product. The reason we made this investment is also this, every ancillary player in this space said Ather, the product is the best, but they don't know how to sell, conservative, measured, etc..."
Urging people to buy more from domestic brands, Kamath added, "Let us Indians buy more Indian brands, until one day non-Indians buy Indian brands, Every one of us has pluses and minuses, Ather has sh*t marketing but great product."
On a lighter note, Kamath also shared that he had bought an Ather scooter at MRP last year because "Tarun (Mehta, CEO of Ather Energy) didn't even give me a discount".
According to reports, Nikhil Kamath has invested over Rs 250 crore in Ather Energy.
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