Akshata Sharma
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Reliance Retail Ventures is set to launch the Chinese fast-fashion label SHEIN in the coming weeks,
offering its products through both its app and brick-and-mortar stores.
The India operations will be managed by a company wholly owned by Reliance Retail, with Shein receiving a license fee as a share of the Indian firm's profit. All relevant and sensitive data will be hosted and stored in India, with Shein having no access or rights to the data.
This comes almost a year after Shein secured an approval from the Indian government for its partnership with Reliance Industries Limited.
To diversify its supply chain, Shein reportedly will be sourcing goods from India for its global operation in the middle east and other markets.
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