Akshata Sharma
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New Delhi-based beverage startup Rockit has raised INR 6 Cr (around $700K) in a pre-seed funding round led by Sauce.vc, along with participation from Roadies fame Rannvijay Singha
With this, Rockit has also roped in Singha as the brand ambassador. Rockit's founder Vedant Garg rockit told, "We plan to use this for scaling our offline distribution in North India and create brand awareness and increased presence in the market."
Founded in 2023, Rockit is a beverage startup in the energy drink segment. It sells its products through retail distribution and B2B ecommerce platforms like Udaan, ApnaKlub, and Walmart among others, at a price range of INR 10-20.
Yash Dholakia, Partner at Sauce VC, said, “The team at Rockit has deep distribution expertise and has created a high-quality product at the right price. We are very impressed by the early pre-launch feedback for the product and believe a large and highly profitable beverage brand can be built here.”
Sauce.vc is an early-stage consumer VC fund managing over INR 800 Cr across four funds, with 25 investments. It comprises startups like Hocco Ice Creams, Mokobara, The Whole Truth Foods, XYXX, Supertails, and Innovist in its portfolio.
Rockit will compete with domestic brands like Lahori, Rockclimber, Jimmy’s Cocktails, Raskik, Paper Boat and global brands like Red Bull and Body Armor among others.
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