Akshata Sharma
Share
Popular multiplex chain PVR INOX has introduced dynamic charges for movie tickets amid growing criticism of its pricing strategies.
A company representative confirmed the development on Saturday after an X user flagged the fluctuating price of his Twisters movie ticket.
The company recently launched ad-free content for the big screen amid a persistent decline in footfall after the COVID-19 pandemic.
This Means, For a Ticket of 200, You May End Up Paying ₹400. If The Demand Is High.
--Advertisement--
