Founded in July 2019 by Prem Raheja and Payal Raheja, Betel Co. offers a variety of paan that reaches customers worldwide. Known for its recipe-based formulations and triple-layered packaging, Betel Leaf ensures a fresh and hygienic experience with minimal hand contact.

Operating in over 20 cities across 12 Indian states and exporting to countries like Singapore, Malaysia, Nairobi, the UK, and the USA, Betel Leaf is expanding its retail footprint through partnerships with major chains like Reliance Retail and Spar.

The startup also plans to open brick-and-mortar stores to enhance customer experience and brand visibility.

It will also focus on the development of new automation technology to enhance consistency and increase production, volume and range, including innovative products like the ARID paan, a paan with 9 months Shelf life that can be carried anywhere to a Digestive Innovative Tea made from Pure Betel leaves.

The current market size of the paan industry is estimated to be between 3000 to 4000 crore rupees. With efforts to redefine paan consumption and bring it back into the mainstream, industry experts anticipate a growth rate of at least 100% year on year. This ambitious projection aims to organise and tap this large market.

The company operates through an online-first model with over 40 dark kitchens across 17 Indian cities, making it easy for customers to enjoy a variety of paans delivered directly to their homes. Their product range includes traditional meetha and saada paans, as well as innovative variations like chocolate-coated paans, betel chocolate bars, and even paan-infused tea.