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Doubling down on its premium play, hospitality major OYO has opened its first luxury hotel in Dubai under the brand 'Palette'.

OYO is looking to cash in on the increase in the number of Indian tourists travelling to Dubai.

 

"India ranked top in terms of the number of passengers, with a total of 11.9 Mn visitors to Dubai in 2023, followed by Saudi Arabia with 6.7 Mn tourists and the United Kingdom with a total of 5.9 Mn tourists," OYO said in a statement.

 

OYO claims to have over 700 properties in the UAE, including over 200 in Dubai. The unicorn said it expects the number of Indian tourists visiting Dubai to grow significantly in 2024 following the relaxation in the city's visa policy.

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