Akshata Sharma
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Zomato-owned Blinkit is seeing an increasing number of ecommerce users shift to the quick commerce vertical, the latter's CEO Albinder Dhindsa has said
Blinkit posted another strong quarter of results, with the quick commerce vertical's revenue jumping 22% quarter-on-quarter to INR 942 Cr in Q1 FY25. Gross order value (GOV) rose 130% year-on-year (YoY) and 22% quarter-on-quarter (QoQ) to INR 4,923 Cr.
Dhindsa attributed Blinkit's growth to a shift in consumers of next-day delivery ecommerce platforms to the quick commerce platform. "... This has led to a direct share shift of a number of non-grocery use cases to quick commerce where customers were primarily reliant on e-commerce for buying these products," he said in Zomato's shareholders' letter.
Besides, Dhindsa also said that a lot of demand in the "festive and impulse categories" is incremental demand, as it would have gone unaddressed without quick commerce.
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