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D2C haircare startup Moxie Beauty has raised INR 17.3 Cr ($2.1 Mn) in a seed funding round led by Fireside Ventures

The startup will deploy the fresh proceeds for product innovation and research, expand distribution channels and onboarding new talents.

Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty is a D2C haircare consumer brand that claims to make products tailored for Indian hair textures.

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