Akshata Sharma
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The Rise of Alpino Health Foods Peanut Butter
In 2012, six friends from Surat-Priyank Vora, Milan Gopani, Hiren Sheta, Mahatva Sheta, Umesh Gajera, and Chetan Kanani-dreamed of making a mark in the healthy food industry. They saw a chance with peanut butter, a product mostly exported from India, and decided to bring it to the local market.
Despite facing rejections and tough negotiations with manufacturers, their determination paid off.
Turning Challenges into Opportunities
After starting with just 100 cases, Alpino quickly gained popularity with its crunchy peanut butter. By 2017, they had built a solid distribution network and saw their product flying off the shelves in northern India.
Their efforts led to a revenue of Rs 5 crore and established Alpino as a top-selling brand on Amazon.
Looking to the Future
Now, Alpino plans to expand its product range with whey and olive oil, aiming to make peanut butter a staple in every Indian home. With a goal to reach Rs 50 crore and work with 200 distributors. Alpino is poised to make a big impact in India's growing fitness market.
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