There is tremendous demand for Mahindra vehicles in the market. Its effect has been seen on the company's sales. Vehicle manufacturer Mahindra & Mahindra recorded the best monthly sales in October. The company sold 96,648 units, which is 20 percent more than 80,679 units in the same period last year. Mahindra & Mahindra (M&M) said in a statement that in the utility vehicle segment, it sold 54,504 units in the domestic market, which is 25 percent more than 43,708 units in the same period a year ago. The company said that the wholesale sales of total passenger vehicles including exports stood at 55,571 units. Domestic sales of commercial vehicles stood at 28,812 units last month. At the same time, there was a slight decline in the sales of Tata vehicles. 

25% jump in SUV sales 

M&M President (Automotive Division) Veejay N. said, "We are very happy with the highest ever SUV sales of 54,504 vehicles in October, up 25 percent, and highest ever total sales of 96,648 vehicles, up 20 percent." He said the month started off well and the Thar Rocks got 1.7 lakh bookings in the first 60 minutes. The positive momentum in the SUV segment continued given the festivals. M&M's Agricultural Equipment Segment (FES) recorded its highest-ever monthly domestic sales of 64,326 tractors last month, as against 49,336 units in October 2023. Total tractor sales, including exports, stood at 65,453 units last month, as against 50,460 units in the same period of 2023. M&M President (FES) Hemant Sikka said, "The tractor industry has witnessed very strong growth due to the coming together of many positive factors. This includes good monsoon, good Kharif harvest, high reservoir levels which will help Rabi crops,, and a higher Minimum Support Price (MSP) announced by the government on key Rabi crops. The company exported 1,127 units last month, he said, adding that the company exported 1,127 units last month. 

Tata Motors' total sales decline marginally.

Tata Motors Limited's domestic and international sales declined marginally to 82,682 units in October as against 82,954 units in the same month last year. Tata Motors said in a stock exchange information, total domestic sales increased marginally to 80,839 units last month as against 80,825 units in the same period a year ago. Total passenger vehicle (PV) sales, including electric vehicles, declined marginally to 48,423 units from 48,637 units in October 2023. The company said, similarly, domestic passenger vehicle sales also declined to 48,131 units as against 48,337 units in the same month a year ago. Tata Motors said its total commercial vehicle sales stood at 34,259 units last month as against 34,317 units in October 2023. 

Royal Enfield sales increased. 

Eicher Motors Limited's total sales of Royal Enfield Motorcycles grew 31 percent to 1,10,574 units in October. In a communication to the stock exchange, the company said, 84,435 units were sold last year. Eicher Motors said, international sales stood at 8,688 units last month as against 3,477 units in October last year. Sales of models with engine capacity up to 350 cc grew 27 percent to 96,837 units this year as compared to 76,075 units in October last year. According to the company, similarly, sales of models with engine capacity of more than 350 cc grew 64 percent from 8,360 units in October 2023 to 13,737 units last month.