Akshata Sharma
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One day, Harshit Godha, who was pursuing a BBA in London, noticed something intriguing while having an avocado. The packet read, "Sourced from Israel," which caught his attention. Curiosity piqued, he began contacting Israeli farmers and avocado experts to understand the uniqueness of these avocados and their farming techniques.
"I was curious because if London is sourcing avocados from Israel, then they must have some special quality," said Harshit during an exclusive interview with Startup Pedia.
Harshit, a 22-year-old from Bhopal, was also doing an internship while pursuing his BBA. He left his internship and went to Israel to learn everything he could about Israeli avocado farming. After a few days of learning, he returned to London, completed his education, and then came back to India with a revolutionary mindset: to grow Israeli avocados in India and sell them at affordable prices to mass consumers.
In 2019, Harshit launched his agri-startup called Indo Israel Avocado in Bhopal.
The young farmer Harshit transformed barren land into a 5-acre farmland, a polyhouse with a hydroponic system, and an avocado nursery, investing Rs 50 lakh. However, bureaucratic hurdles and the COVID-19 pandemic delayed the import of Israeli avocado plants until 2021.
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