Akshata Sharma
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Roots in Retail
In 2011, Shammi Agarwal, a third-generation entrepreneur, ventured into the branded mustard oil market with the Pansari Group.
Despite skepticism from big retailers in Delhi-NCR, Shammi pushed forward, drawing on the family's rich history in grocery and oil trading, dating back to the 1940s.
Challenges and Resilience
The journey was fraught with challenges. From traders questioning the brand's viability to financial setbacks due to unpaid dues, Shammi faced criticism.
Yet, with support from his family, he remained focused, gradually expanding the brand's reach into smaller towns.
Expansion and Growth
By 2017, Pansari diversified into a range of products, including rice, flour, and spices, offering high-quality goods at competitive prices.
This strategy led to impressive growth, with revenue soaring to ₹1,005 crore in FY22.
The Pansari Group produces about 200 tonnes of mustard oil daily, with 60 tonnes sold as branded products.
Additionally, they sell approximately 1,200 tonnes of branded rice monthly.
Looking Ahead
Though challenges remain-like brand recognition and profit margins-Shammi is optimistic.
He sees the transition from "Pansari ki dukaan" to "Pansari ka brand" as a work in progress, aiming to become a household name across India.
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