From Instagram Comedy Queen to Fashion Entrepreneur

Harshita Gupta, a multifaceted artist, began her career as a radio jockey before becoming a popular comedy content creator. Known for her relatable "daughter and father" conversation videos, she quickly gained a massive following, hitting 1M followers on Instagram.

In 2023, she won the Cosmopolitan Comic of the Year award, solidifying her place in the entertainment industry.

Launching 5 Chikankari Hues:

In May 2024, Harshita took a bold step into the fashion world by launching her own clothing line, Chikankari Hues, with her husband, Shrey Chhabra. This fashion label celebrates the traditional Lucknowi art of Chikankari, showcasing India's Gl-tagged heritage.

The Spark Behind the Brand:

Harshita's passion for fashion started early. After high school, she aspired to attend prestigious fashion schools like NIFT, FDDI, Symbiosis, and Pearl.

Though she didn't make it to her dream college, she pursued journalism and mass communication, eventually transitioning to radio and content creation. Her love for fashion, especially Chikankari, never faded.
The idea for Chikankari Hues came when Harshita chose a Chikankari lehenga for her wedding. This experience reignited her dream to work in fashion.

With her business background and her husband Shrey's support, they decided to bring their vision to life.

Commitment to Artisans:

Harshita is committed to improving the working conditions for Chikankari artisans. These skilled workers, often underpaid, deserve better pay and working environments. While this goal requires substantial funding, Harshita is determined to make it a reality in the future.

Future Plans:

Harshita Gupta, is set to release innovative designs that blend modern fashion with traditional Chikankari. Her goal is to honor the heritage of Chikankari while empowering the artisans who create it.

This famous Instagram Influencer started her career as a radio jockey, became a comedy content creator & now has delved into entrepreneurship with her own Fashion Label

I want women to feel hot in Indian attire, says the entrepreneur