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India's food delivery war is heating up! Ola Foods' discounts in food delivery as per Inc42's analysis are staggering

Ola is offering 70-80% cheaper food delivery than Swiggy, Zomato and even other Open Network For Digital Commerce (ONDC) buyer apps like Paytm or magicpin.

In fact, sources tell us that Ola is also providing free deliveries for every order, which has doubled its order volumes in the past couple of months.

Clearly, this is a battle that's largely being fought on pricing.

ONDC-backed food delivery players do not have the operational expertise nor the resources to pull off food delivery on a consistent basis.

For context, Ola has made 3 unsuccessful attempts at #food delivery through its app so far.

Right now, it's leaning on ONDC to gain ground and disrupt #Zomato and #Swiggy in #Bengaluru.

But will it be able to give up its reliance on high discounts especially if it sees food delivery as a profitable business..

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