Launched in 2016, TATA-owned Zudio wanted to revolutionise the Indian fashion market.

By providing stylish and premium quality clothing at pocket-friendly prices for middle-class youth.

Initially, Zudio battled for survival against V-Mart and Style Bazaar.

- Zudio came out on top without spending a dime on anything.

- It even surpassed Westside - another TATA-owned retail chain.

- In FY24, Zudio entered 46 cities and added more presence in 48 cities.

Zudio now has a remarkable 545 stores in 164 cities.

Its revenue surged past ₹4000 crore in just 7 years.

What's more? It sells 90 T-shirts every MINUTE & 20 denims every HOUR!

A million-dollar question: How did Zudio manage to pull off this miracle?

Zudio was the first fashion startup to identify the need to provide trendy quality clothing at cheaper prices to the Indian majority, i.e. lower/middle-class people.

Most of Zudio's products are priced between Rs 99 - 999.

Zudio is an out-and-out, low-cost business.
It buys cheap raw materials to manufacture products using cost-efficient production methods.

Zudio focuses on selling a high volume of affordable products to generate profits.

Eventually, it expanded into other categories of womenswear and kidswear.

It doesn't endorse making huge margins at the expense of selling fewer products.

It competes with Isha Ambani's Yousta - an affordable retail apparel brand.

Through ethical, eco-friendly messaging on social media, Zudio has built its reputation and trust among youth. This clever tactic has saved them a lot of marketing money.

For the full year, the company that operates a portfolio of retail formats in India, such as Westside, Zara and Star supermarket in India reported consolidated revenues of ₹12,375.11 crore. It recorded a profit of 1,477.46 crore for the 12 months ended 31 March 2024. The company operates 811 stores across 178 cities.