Akshata Sharma
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In 2013, Viraj Bahl's restaurant business failed after struggling for four years.
Initially his father discouraged him from joining his family's business unless he earned 3 Lakh per month, Bahl pursued a successful career in the merchant navy before eventually joining Fun Foods in 2002.
Despite Bahl's efforts, FUN FOODS LIMITED was sold in 2008, and his subsequent restaurant venture also failed.
Starting Anew:
With determination and little money, Bahl sold his house, bought land in Neemrana, and launched Veeba, a condiments company.
Early Struggles:
Starting Veeba wasn't easy; there was little demand initially, and Bahl faced sleepless nights worrying about paying salaries.
Turning Point:
In 2013, Bahl secured venture capital funding that helped Veeba gain orders from major restaurant chains.
Growth and Future Plans:
By 2023, Veeba's revenue soared, making it India's top sauce brand. Bahl plans to expand beyond sauces into new product categories by 2028.
Nearing 1000 Crore Sales
He failed multiple times, closed all six restaurants, and sold his house. Today his company has become the leading sauce brand in India.
Partnered with brands like Domino's, Taco Bell, and more.
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