Akshata Sharma
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Their goal? To become the “Fish King” of India.
Launched in February 2022, Chennai-based Freshma is an omnichannel seafood brand.
It claims to generate a monthly revenue of INR 2.1 Cr and has grown its revenues 2X since omnichannel foray in January 2023.
The online seafood marketplace has several advantages working in their favour, including its low-cost, high-quality offering and the CEO’s online influence.
Rajesh Kumar, who, pivoting from B2B, launched his omnichannel seafood brand Freshma in February 2022, along with his brothers Ram Kumar and Raj Kumar and childhood friend Paranthaman G.
While Rajesh is the managing director of Freshma’s parent, RRK Retail Pvt Ltd, Ram and Raj are directors, and Paranthaman is the group CEO.
The brand offers a wide range of seafood options like freshwater and sea fish, lobsters and prawns, crabs, and dry fish via its website, app and eight offline stores in Chennai, Tamil Nadu.
Launched with the aid of an INR 20 Lakh loan arranged from family and friends, the brand today serves an average of 85K customers a month across channels. It claims to generate a monthly revenue of INR 2.1 Cr and has grown its revenues 2X since going omnichannel in January 2023.
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