Akshata Sharma
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The story behind Bindu Jeera Masala Soda!
Influenced by the success story of Dhirubhai Ambani, Shankar embarked on his entrepreneurial path as an auto-rickshaw driver under a government self-employment scheme. Born in the agrarian village of Bellare, Shankar's early life was marked by grit and determination.
A New Direction and Business Growth
By 1987, Shankar had transitioned from driving an auto-rickshaw to making his mark in the automobile industry with a tire dealership. His ability to adapt and grow across diverse business environments demonstrated his entrepreneurial versatility.
However, the defining moment came in 2002, during a visit to North India, where he was inspired to create Bindu Jeera Masala Soda-a unique beverage flavored with jeera (cumin seed).
The Rise of SG Corporates
Starting with a modest investment of Rs 35 Lakhs in 2001, Shankar's company, SG Corporates, experienced exponential growth.
By 2006, the turnover had reached Rs 6 Crores, and by 2010, it had crossed the Rs 100 crore revenue mark. This milestone was not only a personal triumph for Shankar but also a significant achievement in the Indian beverage industry.
Global Expansion and Legacy
The year 2015 marked a new chapter for Bindu Jeera, as Shankar's company ventured into international markets, exporting to the UAE, Singapore, and Malaysia.
Today Bindu Jeera Masala Soda has a valuation of Rs 800 crore.
His journey from an auto-rickshaw driver to a global business leader highlights the power of innovation and determination.
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