Akshata Sharma
Share_2071758525.jpg)
At a whopping $58.56 Bn in 2023, India's spiritual market is massive - and Japam is a leading force. Founded in 2022, they've already captured a big slice of the market, boasting an annual revenue of over INR 30 Cr
The Indian spiritual market is booming, predicted to grow at a CAGR of 10% until 2032 - and Japam saw this as a prime opportunity and started by selling Rudraksha bracelets and malas.
Founded in 2022 by Ritoban Chakrabarti, the startup also offers unique traditional Rudraksha wearables, home decor items, and puja accessories.
They quickly realized that unique designs were key to attracting young customers (25-45 year olds). Building trust is essential in a market filled with imitations. Japam tackles this with rigorous lab testing and strict vendor requirements to ensure genuine Rudraksha.
Looking ahead, Japam is expanding their reach by listing on major ecommerce platforms like Amazon (already a top 10 search brand!), Myntra, Zepto, and Blinkit. They're also planning an offline foray but want to solidify their online presence first.
Since its inception, it claims to have served 3 Lakh customers. And with seed funding on the horizon, Japam is poised for even greater success.
--Advertisement--
