Ola has made 3 unsuccessful attempts at food delivery through its app so far. Can the ride-hailing giant's latest tryst with ONDC help it truly outpace #Zomato and #Swiggy?
Large players such as Ola and Paytm are increasingly leaning on Open Network For Digital Commerce (ONDC) to gain ground and disrupt Zomato and Swiggy with more attractive pricing.
Ola's discounts in food delivery as per Inc42's analysis are staggering. Ola is offering 70-80% cheaper food delivery than Swiggy, Zomato and even other ONDC buyer apps like Paytm or magicpin.
Clearly, this is a battle that's largely being fought on pricing.
ONDC-backed food delivery players do not have the operational expertise nor the resources to pull off food delivery on a consistent basis.
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