img

Bengaluru-based direct-to-consumer fitness brand Boldfit has roped in Indian cricketer KL Rahul as its investor and brand ambassador

However, the company did not disclose the financial terms of the deal.

Founded in 2018 by Pallav Bihani, Boldfit offers more than 400 products across categories including fitness equipment, yoga accessories, and athleisure wear.

The company claims to have reported a revenue of INR 73 Cr in FY23 and aims to double down in FY24 at INR 150 Cr.

Rahul said, "As a Bengaluru boy, I'm proud to join forces with a brand that shares my love for fitness and my hometown."

--Advertisement--

Boldfit KL Rahul fitness investor brand ambassador strategic partnership fitness industry Indian cricketer D2C fitness brand health and wellness digital-first fitness brand yoga mats water bottles protein powders exercise apparel Sports News celebrity investment Startup Funding fitness enthusiasts wellness products athlete endorsement brand promotion marketing strategy