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Tata-owned ecommerce major bigbasket.com has rolled out a SaaS-based supply chain platform BB Matrix to bolster its deliveries across verticals and help businesses enter the ecommerce fray

The company, which has been in the digital marketplace for about 13 years, said that the logistics platform will potentially help businesses better manage their entire supply chain for deliveries.

The ecommerce major's CPTO Rakshit Daga, who will also be leading the platform's operations, asserted that the venture will offer businesses' supply chain solutions that can help them curtail costs associated with deliveries as well as increase their productivity.

Daga claims that the SaaS solution has reduced the company's transportation costs by nearly 50%, lowered the lead time by around 60%, and ensured visibility across the supply chain.

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