Akshata Sharma
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Recently, Apple announced a mega partnership with Microsoft-backed OpenAl to integrate ChatGPT into iOS, iPadOS, and macOS.
Typically, such large-scale partnerships involve money, especially when they pose a threat to rival companies.
However, a Bloomberg report said Apple is not paying anything to Sam Altman-led OpenAl.
Instead, Apple reportedly believes the exposure it will provide to OpenAl by integrating its technology into hundreds of millions of devices is "of equal or greater value."
Apple has partnered with OpenAI to put its AI chatbot, ChatGPT, into its new artificial intelligence system, Apple Intelligence, which integrates the chatbot within Siri and Writing Tools. The common understanding of such deals is that there would be at least some (if not huge) amount of money given/paid. However, according to a report from Bloomberg, neither party is paying the other in this partnership.
Citing people familiar with the matter, Bloomberg's Mark Gurman reports that the arrangement between Apple and OpenAI "isn't expected to generate meaningful revenue for either party – at least at the outset." Rather than exchanging money, Apple reportedly believes the exposure it is providing OpenAI by pushing its brand and technology to hundreds of millions of devices is "of equal or greater value."
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