Akshata Sharma
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Amazon has rolled out new creator-focussed initiatives in India. The ecommerce major has launched education initiatives Creator University and Creator Connect to cater to the growing number of influencers in the country.
The company said that the Amazon Creator University will offer video tutorials, articles, actionable insights, workshops and case studies to enable creators to sell their products on the marketplace. It will cater to both established and aspiring influencers.
"Through a curated selection of resources, the program provides participants with the foundational knowledge and practical strategies to cultivate a sustainable business on the Amazon marketplace," the ecommerce platform said in a statement.
Meanwhile, Creator Connect will conduct in- person events and workshops for creators and attract new creators to its flagship Amazon Creator Program. Under this, Amazon will also conduct interactive workshops (led by influencers) and will look to foster a community of creators ahead of its big-ticket sales events later this year.
"Creator Connect is a series of in-person events designed to foster connections, learning, and growth for creators within the Amazon ecosystem. These events are strategically timed around major sales and Amazon initiatives to achieve two goals: generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program," the statement added.
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