Aman Gupta, co-founder of the prominent audio accessories brand boAt, has expressed support for the increasing trend of Indian startups reverse flipping said "Never thought companies and brands like us would ever want to manufacture in India".

Gupta referred to this movement as "Ghar Wapsi" (a Hindi term meaning homecoming), highlighting its significance in the current business landscape.

This trend comes as many domestic and international companies reassess their manufacturing strategies, considering India as a viable alternative.

Contributing factors include rising production costs in China, geopolitical tensions, and a renewed emphasis on self-reliance.

This phenomenon, known as reverse flipping, underscores a shift towards local manufacturing.

In an interview with CNBC-TV18, Gupta pointed out that many Indian startups, previously registered abroad, are now re-establishing their bases in India. "Good to see this 'Ghar Wapsi' happening for a lot of things," he said, acknowledging the supportive role the government has played in this transition.

"Startups need help from the government to grow. That happened in the past, and I hope it continues."

Gupta also called for further improvements in the ease of doing business in India. "The government should help us understand how we can take our brand outside of India," he urged. "We've completed 'Make In India,' now is the time to make for the world, and we will need the government's help with this."