Akshata Sharma
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Adani Group's superapp Adani One clocked annual gross merchandise value of INR 750 Cr in the financial year 2023-24 (FY24) on the back of its strong online ratings and steady rise in transaction value per user
As per Adani Enterprises Limited's FY24 report, Adani One achieved a significant milestone by validating its platform's alpha version, aiming to evolve into a premier superapp catering to a wide range of frequent use cases.
The company also said the superapp gained 30 Mn users, earned a rating of 4.8 stars and has a 29% user repeat rate.
Adani Digital Labs aims to connect with 400 Mn users through the Super App by 2030 through various Adani portfolios and partner services, based on the annual report of AEL.
The application was initially launched in December 2022 for its airport vertical, where users can book air tickets, check flight status, shop for duty-free products, get cabs and avail parking facilities.
"Our initial focus is on delivering exceptional value to the hundreds of millions of B2C customers the Adani Group businesses serve today, by offering them a suite of services via the Adani One app," said Sudipta Bhattacharya, executive chief of Adani Group, in the annual report of AEL.
"From there, we strategically expand in two directions, welcoming new customers while simultaneously broadening our service offerings to existing customers," Bhattacharya added.
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