Akshata Sharma
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Adani One, the super app of the Adani Group, launched co-branded credit cards in partnership with ICICI Bank and Visa to drive further engagement on the digital platform
The Indian conglomerate said the cards will be available in two variants - Adani One ICICI Bank Signature Credit Card and Adani One ICICI Bank Platinum Credit Card. The credit cards will have airport-linked benefits in collaboration with Visa.
The cards will offer up to 7% Adani Reward Points on spending across the Adani Group consumer ecosystem, such as Adani One app, where users can book flights, hotels, trains, buses, and cabs; Adani CNG pumps; Adani-managed airports; Adani electricity bills; and online train booking platform Trainman.
Adani One clocked annual gross merchandise value of INR 750 Cr in FY24, gaining 30 Mn users.
Adani One, the super app of the Adani Group, launched co-branded credit cards in partnership with ICICI Bank and Visa to drive further engagement on the digital platform.
The cards will also offer benefits such as buy one, get one on movie tickets and a 1% fuel surcharge waiver, among others.
The Adani One ICICI Bank Signature Credit Card will have an annual fee of INR 5,000 while the Adani One ICICI Bank Platinum Credit Card comes with an annual fee of INR 750.
Speaking on the development, Jeet Adani, director of the Adani Group, said, "The Adani One ICICI Bank Credit Cards are a window to a seamless digital ecosystem. By leveraging the Adani One platform, which integrates physical B2C businesses into the digital world, users will experience unparalleled convenience and accessibility."
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