New Delhi: Everyone knows about the craze for gold and silver in India. People not only buy it to wear, but also consider it as a good investment. This is the reason why jewelers are found in every small and big area of ​​the country. But some jewelers have made a name for themselves not only in India but also around the world with their quality and business acumen. One of them is Joy Alukkas, who is considered to be the richest jeweler in India. Let us know how his unique plan made him a billionaire.

Fame gained from Rolls Royce.

Joy Alukkas was born in Thrissur, Kerala. His family was already in the jewelry business. But his luck changed when he went to a showroom to see a Rolls Royce car. He was not given any special attention there. He decided that he would definitely buy that car. After this, he bought a Rolls Royce and organized a lucky draw for those who bought gold, in which the winner was to be given a Rolls Royce. This unique offer made him the most popular jeweler in the UAE.

$3.4 billion in assets and a growing business

According to Forbes, Joy Alukkas' net worth is $3.4 billion. He has more than 100 outlets in the country and more than 60 showrooms are running abroad. His business is growing rapidly and there are plans to open more new branches in the coming time. In the year 2023, his wealth was $2.8 billion, which has now increased to $3.4 billion.

9000 employees and plans for 25 new stores

More than 9,000 employees are associated with the Joyalukkas Group. 90% of the company's revenue comes from South India. Joyalukkas is planning to open 25 new stores this year, which will make their network even bigger. Their stores are spread across major cities of India like Delhi, Mumbai, Chennai, and Hyderabad as well as in UAE, USA, UK, Singapore, Malaysia, and many other countries.

From jewelry to umbrellas and back to jewelry again

Joy Alukkas' family once left the jewelry business and started selling umbrellas and radios. But after the China war, he returned to the jewelry business and took it to new heights. Today his company is giving tough competition to big companies like Kalyan Jewellers, Malabar Gold, and Tanishq.

Desire to move forward

Joy Alukkas' ambition does not stop here. He wants to expand his business to more countries. This thinking and hard work of his makes him one of the most successful jewelers in the world.