Samsung has also decided to follow the path of brands like Oppo, Vivo, and Xiaomi. The South Korean company may soon launch its own sub-brand. Currently, the company is launching its flagship, foldable, mid, and budget smartphones in the Galaxy Z, Galaxy S, Galaxy A, Galaxy F, and Galaxy M series. The company is going to introduce a new sub-brand for its premium segment, which will compete with brands like Apple and Google.

New brand in the premium segment

According to a report by the Korean website eToday, Samsung is currently doing market research before launching a new brand. For this, the company is studying its presence in the market based on Hyundai's recently launched new top-end brand Genesis. If the report is to be believed, Samsung can launch this flagship brand in the American and European markets.

Samsung's cheapest smartphone Galaxy A06 starts at Rs 9,999. At the same time, the starting price of Apple's cheapest iPhone i.e. iPhone SE series is Rs 47,600. At the same time, Samsung's premium smartphone Galaxy S24 Ultra is priced at Rs 1,21,999. At the same time, the price of the foldable phone is Rs 1,44,999, while the price of the Apple iPhone 16 Pro Max is Rs 1,44,900.

The company is making big preparations.

The South Korean brand is going to launch the Galaxy S25 series early next year. Along with this series, the company can also announce new brands. Currently, the company is rolling out AI features for its mid and budget-segment smartphones Galaxy A and Galaxy M series. Not only this, the company is also preparing OneUI 7.0 based on Android 15 for its devices.

Samsung's market share has decreased in many big markets including India. Especially Chinese companies Xiaomi, Vivo, and Oppo have given tough competition to Samsung in the US and European markets apart from India. The flagship phones of these companies are offering Samsung's premium segment features at a lower price. In such a situation, users have shifted to OnePlus, Oppo Find X, and Xiaomi's number series. The new strategy can help the company to properly segregate its smartphone segment.