The Supreme Court of India issued a directive in its order dated May 7, 2024, mandating that all advertisers and advertising agencies must submit a Self-Declaration Certificate before publishing or broadcasting any advertisement.
Following this directive, the Ministry of Information and Broadcasting has introduced a new feature on the Broadcast Seva Portal for TV and Radio Advertisements and on the Press Council of India's portal for Print and Digital/Internet Advertisements.
The certificate, signed by an authorized representative of the advertiser or advertising agency, needs to be submitted through these portals.
The Self-Declaration Certificate is required for all new advertisements that will be issued, telecast, aired, or published on or after June 18, 2024.
This certificate certifies that the advertisement (i) does not contain misleading claims and (ii) complies with all relevant regulatory guidelines, including those stipulated in Rule 7 of the Cable Television Networks Rules, 1994, and the Norms of Journalistic Conduct of the Press Council of India.
Advertisers must provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records.
As per the court's directive, no advertisement will be permitted to run on television, print media, or the internet without a valid Self-Declaration Certificate.
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