Akshata Sharma
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Greenday plans to use the fresh capital to expand its NutriFarms project and strengthen its biofortification technology.
Additionally, Greenday will use a part of its proceeds to enhance its distribution network and support the expansion across multiple crops.
Founded by Prateek Rastogi and Aishwarya Bhatnagar in 2017, Greenday incentivises farmers to grow nutrition-dense crops enriched with essential micronutrients such as Iron, Zinc, Vitamin A, and Vitamin D.
Agritech startup Greenday's FMCG brand Better Nutrition has roped in badminton player PV Sindhu as an investor and brand ambassador.
The Lucknow-based startup plans to use the fresh capital to expand its NutriFarms project and strengthen its biofortification technology, media has learnt.
Additionally, Greenday will use a part of its proceeds to enhance its distribution network and support the expansion across multiple crops.
Prior to this, in 2022, Greenday raised an undisclosed amount of funding from IIMA Ventures (formerly known as CIIE), a startup incubator established in IIM-Ahmedabad, along with a clutch of angel investors.
Through its partnership with Sindhu, Greenday aims to address the pressing issue of micronutrient deficiencies in India through biofortification, the company said in a statement.
Currently, it operates around 75 agri-input stores and procurement centres across the country under its Greenday 'Kisan Ki Dukan Brand'.
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