American device maker Apple recently launched the iPhone 16 series. Pre-orders for these smartphones started last week. The company's demand for the iPhone 16 Plus of this series has increased the most compared to previous iPhones. Apple is getting fewer pre-orders for the iPhone 16 Pro and iPhone 16 Pro Max. 

Ming-Chi Kuo, an analyst at TF Securities, said in a blog post that demand for the iPhone 16 and iPhone 16 Plus has increased on a year-on-year basis compared to the same models of the previous series. Apple has received about 10 percent more demand for the iPhone 16 on the first weekend of pre-orders and about 48 percent more for the iPhone 16 Plus. The iPhone 16 series is estimated to have sales of about 3.7 million units on the first weekend of pre-orders. This is about 12.7 percent less than the iPhone 15 series introduced last year. 

Kuo said that the lack of Apple Intelligence features at the launch of the new iPhone series could be one of the reasons for the low number of pre-orders. Recently, at the Worldwide Developers Conference (WWDC), Apple showed off features like Writing Tools and Image Playground. The iOS 18.1 update to be released next month will have only some of these features and the rest of the features will be introduced next year. The demand for the iPhone 16 series may increase in the upcoming holiday season. 

In the country, Apple has reduced the prices of the previous series of iPhone models by up to Rs 10,000. The price of the iPhone 15 introduced last year and the iPhone 14 introduced in 2022 has been reduced by Rs 10,000 on Apple's online store. The 128 GB base variant of the iPhone 15 was launched at Rs 79,900. Its price has come down to Rs 69,900. The 256 GB variant of this smartphone can be purchased for Rs 79,900 instead of Rs 89,900. The 512 GB storage model of iPhone 15 is available for Rs 99,900, down from Rs 1,09,900. The base variant of iPhone 14 with 128 GB storage can be purchased for Rs 59,900 instead of Rs 69,900. The 256 GB and 512 GB storage variants of this smartphone are available for Rs 69,900 and Rs 89,900 respectively.