Viraj Bahl they hail in as India’s richest ‘Shark Tank’ judge, is known for building an empire worth of Rs 100 billion
Veeba Foods was successfully founded by Bahar and he was recently appointed one of the newest Shark Tank India judges along with VD tablet displaying mentors, as Rajeev found interest in food processing, his lineage can easily be traced back through the plethora of hints He further went to bartering, for fun foods at Delhi fairs but his passion always fins its way back to the family business despite securing a stable career in marine engineering.
A defining moment in Viraj’s Career
Viraj recognized Fun Foods as a fast growing enterprise under Rajeev Bahl after his father endorsed him to join the company in 2002. Under Viraj’s leadership, the brand became outstanding within six years. However, In 2008, Viraj encountered another defining moment but this time it was rather unfortunate as his father made the decision to sell Fun Foods to Dr Oetker who was a German company for 110 crores. Viraj was strongly against this decision but nevertheless it marked a turning point in his life and career.
Viraj Bahl’s Difficulties and Commitment
Following the sale of the company, Fun Foods. In 2009, Viraj started a venture in the restaurant business using the brand name Pocket Full. Although there was some excitement regarding the venture, the brand started incurring losses and had to permanently close all six franchises by 2013. This unfortunate incident did manage to place a strain on him financially but There was still hope as viraj was still committed to pushing forward. Viraj and his wife made the decision to start fresh as there was enough support together.
In order to free up funding, he sold his house and went back to the food processing business, this time starting a company called Veeba Foods in Neemrana, Rajasthan. Due to the focus on quality and innovation, Veeba grew swiftly into one of the top sauces exporting businesses, receiving wide recognition across the country.
Veeba Foods impressive expansion.
Veeba Foods has made impressive progress throughout the years. The company set its expectations high for the financial year 2023-24, forecasting a revenue of Rs1000 crore, and this proves to be true in the past years. Although the firm is not publicly traded, the strength of Veeba’s investors and Viraj’s ownership position have accelerated its progress.
Under the guidance of Viraj, the company not only changed the shape of the food processing business in India, but also became one of the well-known players in the Indian FMCG market. The company’s title ‘Veeba’ is an abbreviation of the full name of Viraj’s mother Vybah Bahl.
Revamping The Stereotypes: The saga of an entrepreneur who became a 1000 crore company owner, overcomes hardships- Viraj Bahl.